Thought Leadership

We should look into awards opportunities for publishing and design. 

Awards = critical validation, important for gaining traction. Also free publicity. 

I'll do some research. 

Excellent article on viral marketing

Three secrets to make a message go viral

by Dan & Chip Heath

1) Emotional: people compulsively share emotional ideas

2) Public service: people who share feel as though they are doing a public service

3) Trigger: an environmental stimulus to continue talking about the idea